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News

Sporting Goods Intelligence
sgieurope.com > brands > the-focus-a-marathon-needs-learned-in-a-monastery > 123038.article

The focus a marathon needs, learned in a monastery

4+ day, 6+ hour ago   (202+ words) Called Meditation in Motion, the six-image shoot shows monks in traditional robes walking the monastery’s courtyards and prayer halls in PUMA’s Deviate PURE NITRO running shoe, set against Ladakh’s high desert terrain. PUMA, serving as exclusive sportswear partner, outfits every…...

Sporting Goods Intelligence
sgieurope.com > product > altra-splits-its-carbon-plate-to-make-shoe-faster > 122829.article

Altra splits its carbon plate to make shoe faster

2+ week, 4+ day ago   (558+ words) The Vanish Carbon 3 pairs a patent-pending split carbon plate with Altra’s lightest foam yet, entering a super shoe category now defined by both record-breaking performance and growing price competition at every tier, testing whether foot-shape design can hold its own…...

Sporting Goods Intelligence
sgieurope.com > product > crafts-new-shoes-now-span-road-and-gravel-racing > 122768.article

Craft’s new shoes now span road and gravel racing

3+ week, 2+ day ago   (439+ words) Swedish endurance brand Craft Sportswear has assembled a three-shoe running platform spanning daily training, road racing and gravel, moving away from a single hero shoe as specialty retailers consolidate around fewer suppliers. Craft Sportswear, the Swedish endurance apparel and footwear…...

Sporting Goods Intelligence
sgieurope.com > consumer > running-footwear-sales-climb-13-as-us-market-stalls > 122719.article

Running footwear sales climb 13% as US market stalls

3+ week, 5+ day ago   (347+ words) Circana’s H1 2026 data shows the broader US footwear market barely moving while running posts double-digit growth. European data point to a similar pattern, with France’s running footwear market up 11 percent and the global running category reaching $43 billion in 2025. The US footwear…...