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Athletech News – a curated series of fitness articles creating the intersection of fitness, technology, and finance.
- 97articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
- 10%with images
- 312avg words
- Sports & Fitness 78
- Beauty & Fitness 64
- Economy, Business & Finance 45
- Lifestyle & Leisure 27
- Sport 14
- Finance & Business 11
- Sports 9
- Health & Wellness 6
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- core meditation trainer
- apple fitness+
- computers & electronics
- health & fitness
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- apple watch se (2022)
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News
The 90-Day Presale Playbook
3+ day, 6+ min ago (919+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Only about one in a 1,000 studios opens fully funded. Two operators who beat those odds lay out the 90-day presale playbook,…...
Gold's Gym Debuts Hone, a Training App With Designs on Non-Members
3+ day, 4+ hour ago (513+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The storied gym operator is launching an app that will eventually offer coaching to non-members — an early move under new sole…...
AI in Action: How Daxko Is Helping Fitness Operators Turn Data into Better Decisions
3+ day, 7+ hour ago (984+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Daxko’s Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster,…...
Apple Unveils Major Health & Fitness Upgrades, Including Lab Tests
3+ day, 14+ hour ago (826+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. The tech giant is making its biggest push yet into recovery and longevity, with a daily readiness score, more frequent HRV…...
Are Your Marketing Metrics Telling the Whole Story?
4+ day, 8+ hour ago (933+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. JL Marketing explains why CPL and lead volume are only starting points, and how connecting campaign, CRM and sales data can…...
Smartwatches Vastly Overestimate Calorie Burn During Workouts, Study Finds
1+ week, 3+ day ago (470+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. New research shows that popular wearables could be misleading consumers — especially those with higher body fat percentages — about how many calories…...
Smartwatches Don't Hold Value Like Luxury Pieces, but Some Brands Fare Better Than Others
1+ week, 4+ day ago (165+ words) Ani Freedman is Editor of Daily News & Digital Content for ATN. Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution…...
Hyrox Takes Dating App Partnership Global
1+ week, 5+ day ago (510+ words) Success takes the right partner and strong systems. ATN's Franchise Lens shares the keys to preparing for franchise success. Surf is expanding its Hyrox partnership into the U.K., Ireland and Latin America as fitness becomes fertile ground for dating apps Hyrox…...
Hyrox Gets Its Own Digital Music Station
2+ week, 4+ day ago (405+ words) New Report: The Business of Wellness, Recovery & Longevity Explore the trends shaping the future of wellness. The fitness racing giant has tapped FitRadio as its first digital training music partner as it projects 2 million competitors next season Hyrox is adding…...
FitGrid Introduces The Talent ROI?????Initiative, A New Instructor Performance Measurement Tool
2+ week, 6+ day ago (578+ words) Applications Are Open: 2026 Power Player Awards Nominate yourself (or someone who deserves it). FitGrid’s latest intelligence layer enables gyms or fitness studios to evaluate how well trainers and instructors are supporting the business metrics that drive brand growth FitGrid, an…...